1. Introduction

Welcome to Matta Naad, a brand of TPF Bharat Private Limited (“we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, and safeguard information when you visit our website at mattanaad.com or contact us in connection with our products and services.

By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please discontinue use of our website.

2. Information We Collect

We may collect the following types of information:

2.1 Information You Provide Directly

• Contact information (name, email address, phone number) when you fill out our contact form or reach us at contact@tpfbharat.com.
• Enquiry or feedback details submitted through our website.
• Any other information you voluntarily share when communicating with us.

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

• Log data: IP address, browser type, pages visited, time and date of visit, and referring URLs.
• Device information: hardware model, operating system, and browser version.
• Cookies and similar tracking technologies to enhance user experience and analyse website traffic.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your queries and provide customer support.
• To process and fulfil orders or enquiries related to our Matta Vadi Rice products.
• To send you product updates, offers, or news (where you have given consent).
• To improve and maintain our website functionality and user experience.
• To comply with applicable legal obligations.
• To administer our charitable initiative, Project Aasha, and communicate its impact.

4. Cookies and Tracking Technologies

Our website may use cookies (small data files stored on your device) and similar technologies to analyse site traffic, remember your preferences, and enhance user experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some portions of our website may not function properly without cookies.

We may use third-party services such as Google Analytics which collect, monitor, and analyse website usage data. These third parties have their own privacy policies governing use of such information.

5. Sharing of Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist in operating our website, conducting our business, or providing services (such as email hosting or analytics), subject to confidentiality obligations.
• Legal Requirements: When disclosure is required by law, court order, or governmental authority.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset.
• Charitable Partners: Aggregated and anonymised data only may be shared with Project Aasha for reporting purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. When your information is no longer needed, we will securely delete or anonymise it.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Subject to applicable Indian privacy laws (including the Digital Personal Data Protection Act, 2023), you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal data, subject to legal obligations.
• Withdraw consent at any time for processing based on consent.
• Nominate another person to exercise your rights in the event of your death or incapacity.

To exercise any of these rights, please contact us at contact@tpfbharat.com.

9. Third-Party Links

Our website may contain links to third-party websites, including our social media pages on Facebook, Instagram, YouTube, and LinkedIn. We are not responsible for the privacy practices of these external sites and encourage you to review their privacy policies before providing any personal information.

10. Children’s Privacy

Our website is not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

• Company: TPF Bharat Private Limited
• Brand: Matta Naad
• Email: contact@tpfbharat.com
• Phone: +91 75929 62222
• Website: https://mattanaad.com/